Voter decision-making refers to the process by which individuals choose candidates or policies during elections. This process is influenced by various factors, including personal beliefs, party affiliation, and the candidates' positions on key issues. Voters often seek information from multiple sources, such as news media, debates, and social networks, to inform their choices. Additionally, emotional factors, social influences, and demographic characteristics can play significant roles in how voters make decisions. For instance, age, education level, and economic status may affect preferences and priorities. Understanding these dynamics helps explain the complexities of electoral outcomes and voter behavior.