Election psychology studies how voters' thoughts, feelings, and behaviors influence their choices during elections. It examines factors like candidate charisma, media influence, and group identity, which can shape public opinion and voter turnout. Understanding these elements helps explain why people support certain candidates or parties. Additionally, election psychology explores the impact of campaign strategies and political messaging on voter perceptions. Emotions such as fear, hope, and anger can significantly affect decision-making. By analyzing these psychological factors, researchers aim to better understand electoral outcomes and improve future campaigns.