A target market is a specific group of consumers that a business aims to reach with its products or services. This group is defined by various characteristics, such as age, gender, income level, interests, and location. By identifying a target market, companies can tailor their marketing strategies to better meet the needs and preferences of these potential customers. Understanding the target market helps businesses allocate resources effectively and create more relevant advertising campaigns. For example, a company selling sports equipment may focus on young adults who are interested in fitness, while a luxury brand might target affluent consumers looking for high-end products.