Affluent consumers are individuals or households with a high level of income and wealth, allowing them to spend more on goods and services. They often have disposable income that exceeds basic needs, enabling them to invest in luxury items, travel, and experiences. This group typically includes professionals, business owners, and high-net-worth individuals. These consumers are influential in the market due to their purchasing power. Brands often target affluent consumers with premium products and personalized services, as their spending habits can significantly impact sales and trends in various industries, including fashion, automobiles, and travel.