A luxury brand is a high-end label that offers products or services characterized by superior quality, exclusivity, and prestige. These brands often focus on craftsmanship, unique designs, and premium materials, appealing to consumers who seek status and sophistication. Examples of luxury brands include Chanel, Gucci, and Rolex. Luxury brands typically target affluent customers and create a sense of aspiration through their marketing strategies. They often limit the availability of their products to maintain exclusivity, which can enhance their desirability. This approach helps to establish a strong brand identity and fosters customer loyalty among those who value luxury and refinement.