Sales techniques are strategies used by salespeople to persuade potential customers to purchase a product or service. Common techniques include building rapport, understanding customer needs, and presenting benefits clearly. Effective communication and active listening are essential components of these techniques, as they help salespeople tailor their approach to each individual customer. Another important sales technique is the use of closing techniques, which are methods to encourage a customer to make a final decision. Examples include the assumptive close, where the salesperson assumes the customer is ready to buy, and the urgency close, which creates a sense of urgency by highlighting limited-time offers.