An "urgency close" is a sales technique used to encourage potential customers to make a quick decision. This method creates a sense of urgency by highlighting limited-time offers, scarcity of products, or impending deadlines. The goal is to motivate the customer to act swiftly to avoid missing out on a valuable opportunity. Sales professionals often employ urgency closes during negotiations or presentations. By emphasizing the benefits of immediate action, such as exclusive discounts or bonuses, they aim to increase the likelihood of closing the sale. This technique can be effective in various industries, including retail, real estate, and e-commerce.