Closing techniques are strategies used by sales professionals to encourage potential customers to make a purchase decision. These techniques can include asking for the sale directly, creating a sense of urgency, or highlighting the benefits of the product or service. The goal is to guide the customer toward a commitment while addressing any concerns they may have. Different closing techniques can be tailored to fit various situations and customer personalities. For example, the assumptive close involves acting as if the customer has already decided to buy, while the alternative close offers them a choice between two options. Each technique aims to facilitate a smooth transition from interest to purchase.