Primitivism is an artistic and cultural movement that seeks to return to or draw inspiration from the simplicity and perceived purity of early human societies. It often idealizes the lifestyles of indigenous peoples and prehistoric cultures, emphasizing a connection to nature and a rejection of modern industrial society. Artists and thinkers associated with primitivism believe that contemporary life can be overly complex and alienating. In the art world, primitivism is characterized by the use of bold colors, simplified forms, and a focus on raw, emotional expression. Notable figures include Pablo Picasso, whose work was influenced by African art, and Henri Matisse, who incorporated elements of tribal aesthetics. This movement has sparked discussions about cultural appropriation and the romanticization of non-Western cultures.