Social influence refers to the ways in which individuals change their thoughts, feelings, or behaviors due to the presence or actions of others. This can occur through various mechanisms, such as conformity, where people adjust their beliefs to align with a group, or compliance, where individuals agree to requests from others, often to gain approval or avoid conflict. Another aspect of social influence is obedience, which involves following direct commands from an authority figure. These influences can shape societal norms and individual choices, impacting everything from consumer behavior to political opinions, highlighting the power of social dynamics in everyday life.