Word of Mouth refers to the informal sharing of information and opinions about products, services, or experiences between individuals. This communication can occur in person, over the phone, or through digital platforms, and it often influences people's decisions and perceptions. Businesses often rely on Word of Mouth as a marketing strategy, as recommendations from friends or family can be more persuasive than traditional advertising. Positive experiences can lead to increased customer loyalty, while negative feedback can quickly spread and impact a brand's reputation.