Packaging refers to the materials used to wrap or protect products for storage, shipping, and sale. It serves several purposes, including keeping items safe from damage, providing information about the product, and attracting customers. For example, a box for electronics might include foam padding to prevent breakage, while a food package often has labels with nutritional information.
Good packaging is essential for both businesses and consumers. It helps businesses stand out on store shelves and can influence buying decisions. For consumers, effective packaging ensures that products arrive in good condition and provides important details, like expiration dates for perishable goods.