Nation branding is the practice of promoting a country’s image and reputation to attract tourists, investors, and businesses. It involves creating a unique identity that highlights a nation’s culture, values, and strengths. This can include marketing campaigns, events, and collaborations that showcase what makes the country appealing. Effective nation branding can enhance a country's global standing and influence. It often involves the use of symbols, slogans, and strategic communication to convey a positive narrative. Successful examples include New Zealand with its "100% Pure" campaign and Singapore promoting itself as a global business hub.