Merchandising refers to the activities and strategies used to promote and sell products in retail environments. This includes the selection, presentation, and pricing of items to attract customers and encourage purchases. Effective merchandising can enhance the shopping experience and influence consumer behavior. Key elements of merchandising include product placement, visual displays, and promotional signage. Retailers often use techniques like end caps and point-of-sale displays to highlight specific items. Additionally, understanding customer preferences and trends helps businesses optimize their merchandising strategies for better sales outcomes.