Point-of-sale displays are marketing tools placed near the checkout area in retail stores. They showcase products, promotions, or special offers to encourage impulse buying. These displays can take various forms, such as stands, posters, or digital screens, and are designed to attract customers' attention as they finalize their purchases. Retailers use point-of-sale displays to increase sales and enhance the shopping experience. By strategically placing items like snacks, drinks, or seasonal products, stores aim to boost revenue while providing convenience to customers. Effective displays can lead to higher visibility and increased interest in featured products, benefiting both retailers and consumers.