End caps are the displays located at the ends of aisles in retail stores. They are designed to showcase specific products, promotions, or seasonal items, making them highly visible to shoppers. Retailers use end caps to attract attention and encourage impulse buying, as customers often notice these displays while navigating the store. Typically, end caps feature a variety of products, including groceries, household items, or seasonal decorations. They can be strategically placed to highlight new arrivals or sales, helping to increase sales and enhance the shopping experience. Effective use of end caps can significantly impact a store's overall profitability.