Media management refers to the process of overseeing and coordinating various forms of media, including television, radio, print, and digital platforms. It involves planning, creating, and distributing content to effectively reach and engage target audiences. Media managers ensure that the content aligns with the organization's goals and meets the needs of consumers. In addition to content creation, media management includes analyzing audience data and trends to optimize performance. This can involve managing budgets, scheduling broadcasts, and collaborating with advertisers and content creators. Effective media management helps organizations maintain a strong presence in a competitive landscape.