Content strategy is the planning and management of content creation, delivery, and governance. It involves understanding the target audience, defining goals, and determining the best formats and channels to reach them. A well-defined content strategy ensures that the content is relevant, valuable, and consistent, ultimately helping to achieve business objectives. Effective content strategy includes various elements such as content marketing, SEO, and social media. It requires collaboration among different teams, including marketing, design, and analytics, to ensure that all content aligns with the overall brand message. By focusing on these aspects, organizations can enhance their online presence and engage their audience more effectively.