Advertisers are individuals or companies that promote products or services to potential customers. They use various methods, such as television commercials, online ads, and billboards, to capture people's attention and encourage them to make a purchase. Their goal is to create awareness and interest in what they are selling. To be effective, advertisers often research their target audience to understand their preferences and behaviors. This helps them craft messages that resonate with consumers. By using creative visuals and catchy slogans, advertisers aim to make their products memorable and appealing, ultimately driving sales and brand loyalty.