Content Management refers to the processes and technologies used to create, manage, and distribute digital content. It encompasses a variety of practices that ensure content is organized, accessible, and up-to-date, making it easier for organizations to communicate effectively with their audiences.
At the heart of Content Management are tools known as Content Management Systems (CMS), which allow users to create and edit content without needing extensive technical knowledge. These systems streamline workflows, enhance collaboration, and improve the overall efficiency of content production and distribution.