A marketing campaign is a coordinated series of activities designed to promote a product, service, or brand. It typically includes various strategies such as advertising, public relations, and social media outreach to reach a specific audience. The goal is to increase awareness, generate interest, and ultimately drive sales or engagement. Campaigns can vary in duration and scale, from short-term promotions to long-term brand-building efforts. They often involve market research to understand the target audience and may utilize tools like email marketing, content creation, and analytics to measure effectiveness and adjust strategies as needed.