A target audience refers to a specific group of people that a business or organization aims to reach with its products, services, or marketing efforts. This group is defined by various characteristics such as age, gender, income level, interests, and geographic location. Understanding the target audience helps companies tailor their messages and offerings to meet the needs and preferences of potential customers. Identifying a target audience is crucial for effective marketing strategies. By focusing on a particular demographic, businesses can create more relevant content and advertisements, increasing the likelihood of engagement and sales. Tools like surveys, market research, and customer feedback are often used to gather insights about the target audience.