Analytics refers to the systematic analysis of data to uncover patterns, trends, and insights. It involves collecting and examining information from various sources to make informed decisions. Businesses often use analytics to improve performance, understand customer behavior, and optimize operations. There are different types of analytics, including descriptive analytics, which summarizes past data, and predictive analytics, which forecasts future outcomes based on historical trends. Tools and software, such as data visualization platforms, help present these insights in a clear and actionable manner, enabling organizations to strategize effectively.