Local search refers to the process of finding information about businesses, services, or places within a specific geographic area. It often involves using search engines or mapping applications to locate nearby options, such as restaurants, shops, or service providers. Users typically enter queries that include location details, which helps deliver relevant results tailored to their immediate surroundings. This type of search is particularly useful for mobile users who are on the go and need quick access to local resources. Popular platforms for local search include Google Maps, Yelp, and Apple Maps, which provide user reviews, ratings, and directions to help users make informed decisions.