Google My Business is a free tool that helps businesses manage their online presence across Google platforms. By creating a profile, businesses can provide essential information such as their address, phone number, hours of operation, and website link. This makes it easier for potential customers to find and connect with them. Additionally, Google My Business allows businesses to post updates, respond to customer reviews, and share photos. This engagement can improve visibility in local search results, helping businesses attract more customers and enhance their reputation in the community.