Apple Maps is a mapping service developed by Apple Inc. that provides users with navigation, traffic information, and local business details. Launched in 2012, it has evolved significantly, incorporating features like Flyover, which offers 3D views of cities, and Turn-by-Turn Navigation for easy driving directions. The app is integrated with other Apple services, such as Siri for voice commands and Apple CarPlay for in-car navigation. Apple Maps aims to provide a user-friendly experience with real-time updates and a focus on privacy, making it a popular choice among iPhone users for their navigation needs.