Local SEO is a digital marketing strategy that helps businesses promote their products and services to local customers. It focuses on optimizing a website to appear in search results when users look for services or products in their area. This includes using location-based keywords, creating a Google My Business profile, and gathering customer reviews. By improving local visibility, businesses can attract more foot traffic and online inquiries. Local SEO is especially important for small businesses, such as restaurants, retail stores, and service providers, as it helps them compete with larger companies in their community.