Bing Places is a free online tool that helps businesses manage their presence on the Bing search engine. By creating a listing, businesses can provide important information such as their address, phone number, hours of operation, and website. This helps potential customers find them easily when searching for local services or products. In addition to basic information, Bing Places allows businesses to add photos and respond to customer reviews. This enhances their visibility and credibility in search results. Overall, it is a valuable resource for businesses looking to attract more customers through online searches.