The goji berry is a small, red fruit that comes from the Lycium barbarum plant, native to Asia. It has been used in traditional medicine for centuries and is often praised for its potential health benefits, including high levels of antioxidants, vitamins, and minerals. Goji berries can be eaten fresh, dried, or in juice form. These berries are commonly found in health food stores and are often added to smoothies, cereals, and snacks. They are known for their slightly sweet and tangy flavor, making them a popular choice for those looking to enhance their diet with nutritious options.