Lycium barbarum, commonly known as goji berry, is a flowering plant native to Asia and Europe. It produces small, red berries that are often dried and consumed for their nutritional benefits. These berries are rich in vitamins, minerals, and antioxidants, making them popular in health foods and supplements. The plant typically grows in arid regions and can reach heights of up to 3 meters. Lycium barbarum has been used in traditional medicine for centuries, particularly in Chinese medicine, where it is believed to support eye health and boost the immune system.