Geographic targeting is a marketing strategy that focuses on reaching specific audiences based on their location. This approach allows businesses to tailor their messages and offers to particular regions, cities, or even neighborhoods, ensuring that their marketing efforts are relevant to the local population. By using data such as zip codes or GPS coordinates, companies can effectively connect with potential customers in a more personalized way. This technique is commonly used in digital advertising, where platforms like Google Ads and Facebook enable advertisers to select geographic areas for their campaigns. Geographic targeting can enhance engagement and conversion rates by delivering content that resonates with the local culture, preferences, and needs of the audience.