Behavioral Targeting is a marketing strategy that uses data about a user's online behavior to deliver personalized advertisements. By tracking actions such as website visits, clicks, and purchases, companies can create tailored ads that are more relevant to individual users. This approach aims to increase engagement and conversion rates by showing users products or services that align with their interests. The data for behavioral targeting is often collected through cookies and tracking pixels, which monitor user activity across different websites. This information helps advertisers understand consumer preferences and habits, allowing them to optimize their campaigns and improve the overall effectiveness of their marketing efforts.