Demographic targeting is a marketing strategy that focuses on specific characteristics of a population to tailor messages and advertisements. This approach considers factors such as age, gender, income, education, and location to identify and reach potential customers more effectively. By understanding the demographics of their audience, businesses can create campaigns that resonate with specific groups. This method is commonly used in various industries, including retail, healthcare, and technology. For example, a company selling luxury products may target higher-income individuals, while a brand promoting children's toys would focus on parents. Demographic targeting helps optimize marketing efforts and improve engagement.