Location-Based Advertising is a marketing strategy that targets consumers based on their geographic location. This approach uses technologies like GPS, Wi-Fi, and mobile data to deliver relevant ads to users when they are near a business or in a specific area. For example, a coffee shop might send a discount offer to customers who are within a few blocks of its location. This type of advertising helps businesses reach potential customers at the right moment, increasing the chances of engagement and sales. By utilizing location data, companies can create personalized experiences that resonate with consumers, making their marketing efforts more effective.