Google Ads is an online advertising platform developed by Google that allows businesses to create ads that appear on Google search results and across its advertising network. Advertisers can target specific keywords, demographics, and locations to reach their desired audience effectively. With a pay-per-click (PPC) model, advertisers only pay when users click on their ads, making it a cost-effective way to drive traffic to their websites. Google Ads also offers various ad formats, including text, display, and video ads, enabling businesses to choose the best way to engage their customers.