Ehomaki is a type of sushi roll traditionally eaten during the Japanese festival of Setsubun, which marks the beginning of spring. It is a long, cylindrical roll filled with various ingredients, such as cucumber, avocado, and fish. The roll is typically wrapped in nori, a type of seaweed, and is meant to be eaten whole without cutting. On Setsubun, people eat ehomaki while facing the auspicious direction of the year, which changes annually. This practice is believed to bring good luck and ward off evil spirits. Ehomaki has gained popularity beyond Japan, becoming a symbol of celebration during the festival.