A digital strategy is a plan that organizations create to use digital technologies effectively to achieve their goals. This includes leveraging tools like social media, websites, and online marketing to reach customers and improve operations. A well-defined digital strategy helps businesses understand their audience and adapt to changing market conditions. Implementing a digital strategy often involves analyzing data, setting clear objectives, and choosing the right digital channels. It may also include investing in technologies such as cloud computing, data analytics, and customer relationship management (CRM) systems to enhance efficiency and customer engagement.