Digital asset management (DAM) refers to the systematic organization, storage, and retrieval of digital assets such as images, videos, documents, and audio files. It helps businesses and individuals efficiently manage their digital content, ensuring that assets are easily accessible and properly categorized. A DAM system typically includes features like metadata tagging, version control, and user permissions, allowing teams to collaborate effectively. By using a DAM solution, organizations can streamline workflows, reduce redundancy, and maintain brand consistency across various platforms and projects.