Media Management refers to the process of overseeing and organizing various forms of media, such as television, radio, digital content, and social media. It involves planning, creating, and distributing content to reach specific audiences effectively. Professionals in this field ensure that media projects align with strategic goals and resonate with viewers or listeners. In addition to content creation, Media Management also includes analyzing audience engagement and performance metrics. This helps organizations understand what works and what doesn’t, allowing them to adjust their strategies. Ultimately, effective media management enhances communication and strengthens brand presence in a competitive landscape.