Media Asset Management (MAM) refers to the process of organizing, storing, and retrieving digital media files such as videos, images, and audio. It helps businesses and organizations efficiently manage their media assets throughout their lifecycle, from creation to distribution. MAM systems often include features for tagging, searching, and version control, making it easier to find and use media content. By implementing a Media Asset Management system, companies can streamline workflows, reduce redundancy, and ensure that their media assets are easily accessible to authorized users. This is particularly important in industries like broadcasting, film production, and marketing, where managing large volumes of media is crucial for success.