Digital Rights Management (DRM) refers to a set of technologies used to control how digital content is used and distributed. It aims to protect the rights of creators and copyright holders by preventing unauthorized copying and sharing of their work. By implementing DRM systems, companies can ensure that their digital products, such as music, movies, and software, are accessed only by those who have purchased or licensed them. This helps to maintain the economic value of digital content in an increasingly online world, where piracy and unauthorized distribution are prevalent.