Data-driven decision-making is the process of using data analysis to guide business choices and strategies. By collecting and examining relevant data, organizations can identify trends, measure performance, and make informed decisions that are more likely to lead to successful outcomes. This approach minimizes guesswork and relies on objective evidence. In this method, tools and techniques such as data analytics, business intelligence, and statistical analysis are employed to interpret data. Companies that adopt data-driven decision-making often experience improved efficiency, better customer satisfaction, and enhanced competitive advantage in their respective markets.