Business intelligence (BI) refers to the technologies and strategies used by organizations to analyze data and make informed decisions. It involves collecting, processing, and presenting data in a way that helps businesses understand their performance and market trends. BI tools can include dashboards, reporting software, and data visualization techniques. By leveraging data analytics, companies can identify patterns, forecast future trends, and improve operational efficiency. This process enables organizations to make strategic decisions based on factual information rather than intuition, ultimately leading to better outcomes and competitive advantages in their respective industries.