Business Intelligence (BI) refers to the technologies and strategies used by organizations to analyze data and make informed decisions. By collecting and processing data from various sources, such as sales, customer feedback, and market trends, businesses can gain valuable insights. This helps them understand their performance and identify opportunities for growth. BI tools, like data visualization software and dashboards, allow users to easily interpret complex data. With these tools, companies can track key performance indicators (KPIs) and make data-driven decisions. Ultimately, effective business intelligence leads to improved efficiency, better customer satisfaction, and increased profitability.