Customer service protocols are established guidelines that help businesses provide consistent and effective support to their customers. These protocols outline the steps employees should follow when addressing customer inquiries, complaints, or requests. They often include procedures for communication, problem-solving, and escalation to ensure that customers receive timely and satisfactory responses. Additionally, customer service protocols may involve training staff on using specific tools and systems, such as customer relationship management (CRM) software. By adhering to these protocols, companies can enhance customer satisfaction, build loyalty, and improve overall service quality, leading to a better reputation in the marketplace.