Customer interactions refer to the various ways in which a business engages with its customers. This can occur through different channels, such as in-person conversations, phone calls, emails, or social media. Each interaction is an opportunity for businesses to understand customer needs, provide support, and build relationships. Effective customer interactions can lead to increased satisfaction and loyalty. Businesses often use tools like customer relationship management (CRM) systems to track these interactions and gather feedback. By analyzing this data, companies can improve their services and tailor their offerings to better meet the expectations of their target audience.