Client engagement refers to the process of building and maintaining a strong relationship between a business and its clients. This involves understanding client needs, preferences, and feedback to create a more personalized experience. Effective client engagement can lead to increased satisfaction, loyalty, and long-term partnerships. Strategies for enhancing client engagement may include regular communication, personalized marketing efforts, and providing valuable resources or support. Tools such as customer relationship management (CRM) systems can help businesses track interactions and tailor their approach. Ultimately, successful client engagement fosters trust and encourages clients to remain connected with the brand.