Customer focus is a business approach that prioritizes the needs and preferences of customers in every aspect of operations. This strategy involves understanding customer expectations, gathering feedback, and using that information to improve products and services. By placing customers at the center of decision-making, companies can enhance satisfaction and loyalty. To achieve customer focus, organizations often implement practices such as customer surveys, personalized marketing, and responsive customer service. These efforts help businesses build strong relationships with their customers, leading to increased retention and positive word-of-mouth. Ultimately, a customer-focused approach can drive long-term success and growth.