Customer surveys are tools used by businesses to gather feedback from their customers about products or services. These surveys can be conducted through various methods, such as online questionnaires, phone interviews, or in-person discussions. The information collected helps companies understand customer satisfaction, preferences, and areas for improvement. By analyzing the results of customer surveys, businesses can make informed decisions to enhance their offerings and better meet customer needs. This process not only helps improve products but also fosters a stronger relationship between the company and its customers, leading to increased loyalty and sales.