Personalized marketing is a strategy that tailors advertising and promotional messages to individual consumers based on their preferences, behaviors, and past interactions. By analyzing data from sources like social media, purchase history, and website visits, businesses can create targeted campaigns that resonate more with specific audiences, increasing the likelihood of engagement and sales. This approach often involves using technology and algorithms to segment customers into distinct groups, allowing for more relevant content delivery. For example, an online retailer might recommend products based on a customer's previous purchases, enhancing the shopping experience and fostering customer loyalty.